As Snoqualmie’s agency of record, we contributed to virtually all their marketing-digital/traditional tactics to support promotions, ongoing branding, sports sponsorships, public relations, logo development, visual identity, website, and added-value media opportunities that gave the casino “in content” airtime. The campaign led with video that rose above cliché casino advertising. THE WORK: A fully integrated marketing plan provided the foundation for the creative expression of the new brand.
We leveraged their iconic setting, indigenous design, and exceptional service to create “Above it All.” This distinctive brand position was bolstered by promotions and entertainment vital to growing their customer base.
Ultimately, they turned to GreenRubino to reestablish their brand with true differentiation and ownability. Their slick positioning wasn’t a true representation of the Northwest culture or the local gaming audience and wasn’t resonating with customers. After the initial hype died down, so did casino visitation and customer spend. THE CHALLENGE: Snoqualmie Casino opened in 2008 with a glitzy ad campaign from an LA-based agency positioning Snoqualmie as a swanky, Vegas-style destination.
